When brands want to work with Bloggers, they could choose to collaborate with you for many reasons. Some of the things that could win you a collab are:
- The way your blog looks
- The kind of content you share
- The publishing consistency
- Your engaged social audience
- Your blog comments
They could also look for a strong domain authority. This is what I am focusing on in this step by step guide, so, established and beginner bloggers alike, grab a cuppa, as this is your chance to learn from the best.
What is a domain authority, anyway?
Domain Authority or ‘DA’ for short is a ranking tool that has been developed to statistically predict where a website will feature in search engine results and is used as a tool to evaluate how successful a website is in terms of where it ranks in searches.
The Domain Authority tool was developed by a company called Moz as a mechanism to project the ranking of a website on search engine result pages, or SERPS, and is used by website developers to assess their rankings and try to improve them in order to drive more traffic to their site.
How is it scored?
Domain authority scores range between 1 to 100, and the higher the score the better the ranking. The calculation is undertaken by analysis of a number of factors such as evaluation of linking root domains and number of total links for instance. These are then combined to give a single DA score and this can be used to assess your website’s ranking ability or as a comparison with similar websites.
Using the results
It’s important to remember if using the DA method that the results are a projection and best used for comparison purposes and should not be taken as a definitive score. It is also possible to dig down even deeper into a website’s ranking strength by targeting individual pages and how they compare.
How to access and determine your current domain authority
Domain Authority metrics are not just found in one place, but are available in multiple online marketing and SEO platforms and through Moz. They are easily accessible so that you can start looking at your rankings and learning about the data to support the growth of your website.
How To Increase Your Blog’s Domain Authority: Blogger’s Secret Tips Revealed
Recently, I asked our Super-VIP Bloggers in the exclusive Get Blogged Facebook Group for the tried and tested steps they’ve taken to increase their own blogs’ domain authority month on month. For beginners and established Bloggers alike, following these 10 steps will help you to get well on your way to acheiving a strong domain authority for your blog/s. Enhancing your domain authority will not only attract more brands for collaborations, but will help your website rank higher in search engines.
1. Increase backlinks to your blog
This is one of the key factors that will increase the DA score, and what are known as ‘backlinks’ are particularly effective. This is when you get links to your pages from other websites. Control and checks are necessary to make sure they are only from reputable and relevant sites.
Guest post or be involved in crowd sourcing requests on Facebook groups.
Ellen Finlay – E.L. Feelgood’s Vintage
Leaving comments on High DA sites which allow you to leave your link works well.
Emma Iannarilli – Fashion Mommy’s Blog
2. Go self-hosted
Having a self-hosted blog, not only for domain authority reasons, is important for bloggers who want to widen their options and prospects for brand collaborations.
Mine seemed to jump about three ‘points’ just from going self-hosted.
Kelly Jackon – It’s More Fun In Your 30s
3. Ban bad links, and remove broken links
Inevitably some links to your site will not be the ones you had hoped for, so monitor this and remove any less desirable links to keep the quality of your site up at all times.
Within your own blog, make sure your SEO shows the green light, backlink to your older posts and don’t forget to check for broken links! Google HATES them.
Nicole Arsiwala – Tales From Mamaville
4. Diversify your backlinks
It’s better to spread the net wider and get good links from the right kind of sites, and not just many from a limited number of the same sites.
I have submitted guest posts to quality sites as a safer and quicker way to earn quality backlinks over solely commenting on blogs.
Christy D. Birmingham – When Women Inspire
5. Give your blog a homepage
Rather than having the usual long list of posts and many widgets filled with ads, having a homepage on your blog is a factor in improving your domain authority, and in landing brand collabs. Check out this brilliant guide on how and why to swap to static front page.
I read something saying internal links and information on a home page is held in high regard as it should explain what your website is about. So I rewrote my homepage and included lots of juicy internal links to all of my websites main topics.
Victoria Sully – Lylia Rose
6. Ensure you are writing quality content
The word ‘quality’ is used a lot here because it’s imperative that all aspects of your site demonstrate this not least the writing, sources and articles you use which will enhance your reputation significantly if they are undertaken professionally and thoroughly.
My experience by now – with both self-hosted and hosted blogs – is that the more you write and share your posts, the higher your DA. Comments and shares are also relevant, but consistency is key.
Ilana D. Weissz – Ilana Travels
7. Monitor your blog’s load time
Slow load times can deter many potential visitors to your site. I use online tools like Pingdom to check website load time as this is now also a ranking factor in domain authority.
8. Optimise your images
This also falls under the umbrella of SEO, but it’s a point worth noting all on its own as it’s pretty important. By including keywords in the alt-text of your images, you’re essentially telling the likes of Google exactly what the image is. For example, if your blog post is all about New York then your keyword in the alt-text box will simply be ‘New York’. It describes to Google exactly what the image is which means your SEO will be improved.
Chloe Dickinson – I’m Just A Girl
9. Practise good SEO
I am a big fan of the Yoast plugin. Once I started using this to optimise posts for SEO, I saw a jump in DA.
Emma Hill – His and Hers Magazine
10. Use page authority to your advantage
As well as domain authority, each page has it’s own page authority and it can be a surprise how some pages you consider 2nd tier, actually have a really good page authority. You can then take that page and use it to pass page equity to the pages you really care about.
Ben Hitchens – Fitness Central
Learn more about domain authority
Check out these guides for beginners and more comprehensive explanations about how Domain Authority works and how to increase rankings:
With just a little research, a low-ranking website can quickly start to gain momentum and begin to feature higher up on the all important search engines, leading to greater visibility and increased traffic.
What are your tried and tested tips for increasing your blog’s domain authority?
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This post was written by me, and published first over on Get Blogged: Increase Your Blog’s Domain Authority: Blogger’s Secret Tips Revealed