Due to my background in online dating, I was asked to write an article about how an online dating brand could use content to market themselves effectively.
The Content Marketing Institute found that 91% of B2C companies are using content marketing strategies to primarily increase engagement, promote brand awareness and to attract, nurture and generate leads. Marketing an online dating site by distributing content such as news, videos, eBooks, infographics and blogs with the objective of lead generation and brand engagement, is a rapidly growing trend within the online dating industry.
Because of the increase in companies using content marketing strategies to achieve their marketing goals, content now has to be better than ever.
I wrote some guidelines to help set out a content marketing strategy to grow an online dating business, even with little to no budget or resource.
Read the full post over on WhiteLabelDating.com: How to build a content marketing strategy to help grow your online dating business